Many people are interested in supporting local businesses, including handmade natural skincare products. I have been in this cottage industry business for 9 years!
When we got our first goats, I knew then that I wanted to make goat's milk soap. It has been such a rewarding business!
Let me share with you what I have learned.
Natural skincare products have become very popular with the increasing awareness of organic and natural foods. People are realizing that most of their skin problems come from what they eat and/or put on their skin.
There are quite a few options for you to take in this type of business. Find out what interests you the most. What are you drawn to in stores? Soap? Scrubs? Shampoo? The list can go on and on. But, write down your ideas and possible products you would like to learn how to make naturally. Then do your research on how to make it.
You need to make your product/s unique. What makes yours stand out from the rest? Why would people want to buy from you instead of someone else? Natural skincare products are a competitive market. So, your product has to have it's own special uniqueness.
Before you even think about selling your product, have friends and family try it and critique it for you. Then, if you get great feedback, find out how you can go about selling it.
Selling at Craft Fairs
Probably the best option for starters is to set up a booth at a craft show or festival. Call your Chamber of Commerce and ask for a tour guide and festival book. Here you will find all kinds of craft fairs and festivals in your state. To get a booth space, you have to call in advance, sometimes a year in advance, to send in an application for approval. The cheaper the booth rental is, the smaller the craft fair. I do not recommend small fairs. It usually is a waste of time. I have found that if the booth costs at least $100, it will probably be worth it.
Make your products look neat with eye catching labels. I keep my black billy goat on everything. That is my signature for Eden Goat Milk Soap and Lotion. Set up your booth with a neat and clean appearance. You do not want too much clutter. It will overwhelm customers and they might bypass your booth altogether.
I like to keep it simple. Nothing too elaborate. I have another goat's milk soap competitor every year in the fall craft fair with me. Although they have a fancy set up, so far, I have kept a leg up on them. How?
For one, my prices are better. Two, I set up my soaps and lotions in the bathrooms for people to try, with my signs, telling people where to find me. My competitor has since copied me on this, but, most commented on how much they liked my lotion better.
Give out samples at your booth. What people can try, they are much more likely to buy (nice little rhyme, huh?).Don't be afraid to sell your product. If you know it's good, tell people.
Please do not sit down! This might be hard after five hours, but customers will not buy from you if you are not engaged.
And, the most important thing that you can do when selling at craft fairs, is make your product from scratch. So many people were surprised when I told them that we milk our own goats and make all of our products! This means something to most people. They like to know that I did not buy a goat's milk base online like my competitor. My products are the real deal. I even set up the computer at my booth and put our farm pictures on the screen that plays continually throughout the day.
Selling at craft fairs is a great way to make a little or a lot of money. You can participate in as many as you want or do one fair a year for extra cash. Plus, it's fun to meet other people!
How about it? Is this something that might interest you?
If you are interested in buying an affordable goat's milk soap, come and visit my new website, www.edengoatsmilksoapandlotion.com, or my soap and lotion page and see what I have available!
Are you encouraged by Our Simple Farm? If so, would you join me? Look to the upper left to join this blog, subscribe via email or like me on Facebook. You can also look below and become a fan by liking my blog and/or follow me on Twitter!
I am linked up with: